Product designer & builder
Product design & engineering. 15+ years.
Design that makes the complex inevitable
I build digital products end to end.
- Experience
- 15+ years in product design & strategy
- Ventures
- Co-founded Darkblock & Health Protocol
- Clients
- Berliner Philharmoniker, Reykjavik City
- Base
- Vilamoura, Portugal
02 / Approach
How I work
- 01
Hide the complexity
The hard part is my problem, not the user’s. Systems can be intricate underneath; what people actually touch should feel obvious.
- 02
Understand the need, deeply
Before pixels: who is this for, what are they really trying to get done, and what is in their way. Workshops, research, conversations and data.
- 03
Fewest, smoothest steps
Every screen, field and decision is a cost. I design the shortest path to the result, then sand it down until it feels effortless.
- 04
It’s all UX
Brand, onboarding, pricing, emails, performance, support. Every touchpoint is part of the experience, so I design them as one system.
- 05
A designer who builds
I take products from idea to shipped, prototyping and building with modern AI tooling so ideas are tested in reality, fast.
- 06
At the bleeding edge
Streaming, Web3, AI, gamified health. I’m drawn to new technology and to making it usable for everyone, not just early adopters.
That’s the method. Here’s the proof.
04 / About
About
Vilamoura, PT
Startups, scale-ups, agencies and global brands hire me to bring 15+ years of experience and intuition to the hard part: making complex products simple, designed better and built faster.
With over 15 years of experience in product design and strategy, Darri Ulfsson co-founded two ventures and led product as chief product officer: Darkblock and Health Protocol. Darkblock was a web3 encryption protocol that let creators and collectors protect and monetize their digital assets on the blockchain. Health Protocol was a gamified health education platform that aimed to empower a billion people with the knowledge and skills to improve their well-being and prevent chronic diseases.
Darri holds an MBA from ThePowerMBA and a bachelor’s degree in visual communication from the Iceland University of the Arts.
Next step
Need help with design, product or strategy?
Book a 15 minute discovery call or just send me a dm on X or Linkedin or a good old email.
Darri Ulfsson hello@darriulfsson.com
Emails welcomed at: hello[at]darriulfsson.com