Bio

Darri Ulfsson is an entrepreneur and award winning product designer, based in Vilamoura, Portugal.

With over 15 years of experience in product design and strategy, Darri co-founded two ventures and led product as chief product officer: Darkblock and Health Protocol. Darkblock was a web3 encryption protocol that let creators and collectors protect and monetize their digital assets on the blockchain. Health Protocol was a gamified health education platform that aimed to empower a billion people with the knowledge and skills to improve their well-being and prevent chronic diseases.

Darri holds an MBA from ThePowerMBA and a bachelor’s degree in visual communication from the Iceland University of the Arts.

He is passionate about creating lovable products that solve real problems and deliver value to users and stakeholders. He does this applying a holistic design approach that integrates brand, user experience, and product growth principles.

He also works as a freelance product designer and consultant, helping teams make the best products possible.

From 2015-2020 he ran Ox Collective, a design studio in Berlin which he co-founded. There he worked on and led projects such a the Berliner Philharmoniker’s Digital Concert Hall and the City of Reykjavik’s ambitious Neighbourhood Planning Project.

For the past few years I’ve been part of the core tech team at BGBX, helping BGB Group reinvent itself as an AI-native agency: rebuilding how a modern agency designs, builds and ships, with AI woven into the work rather than bolted on.